Strana 1
46
2025
250
Christmas Greetings
From Klaus Zellmer
Dear Škoda Family,
As we close the chapter on this remarkable year,
the entire Board of Management joins me
in expressing our heartfelt gratitude for your
extraordinary commitment and contribution to
an outstanding . Together, we’ve celebrated
Škoda’s
th
anniversary not just as a milestone
in time, but as a testament to our shared ambition,
resilience, and innovation.
This year, we have achieved milestones that truly
dene what it means to move forward together:
• We accelerated our brand’s trajectory to rank
No. in Europe – a stunning rise from
th
in
to
th
last year, and now another step higher.
This climb, achieved amid intensifying competition
and a sluggish European market, underscores
the strength of our brand equity and the trust
customers place in Škoda.
• Škoda Auto continues to stand among the
most protable European volume car brands,
delivering a robust % return on sales in the rst
nine months. This performance rearms the
resilience of our business model and our ability to
create sustainable value even in challenging market
conditions.
• Our “freedom of choice” powertrain strategy,
oering customers the exibility to choose
between electric, hybrid, and combustion models,
continues to resonate strongly. The market
and media response to our most advanced and
diversied portfolio ever has been overwhelmingly
positive, proving that innovation and inclusivity can
go hand in hand.
• The Elroq has become a true phenomenon.
With over , units produced since the start
of the year and accolades including German Car
of the Year, it has captured both hearts and
headlines. In October, it was Europe’s best-selling
BEV and ranked No. overall across the rst ten
months – a clear signal that our electrication
strategy is gaining powerful traction.
• We also rearmed our leadership in the
Combi segment with the debut of the Vision O
concept wagon – a forward-looking, electried,
AI-enabled, and more sustainable evolution
of a Škoda classic. This concept embodies our
vision of blending tradition with transformative
technology.
• Our internationalisation strategy continues
to gather momentum. Sales in India more than
doubled, driven by our “Made in India, for India”
approach and the success of models like the Škoda
Kylaq. We also achieved key breakthroughs in
Vietnam and the Middle East, including our entry
into the Saudi Arabian market, expanding Škoda’s
global footprint and relevance.
• Across all our vehicle and component
production lines, we operated at full capacity
to meet strong customer demand. Meanwhile,
our battery system production expansion is
scaling up to support not only Škoda but
the entire Volkswagen Group – cementing our role
as a critical enabler in the Group’s electrication
journey.
• We are also embedding articial intelligence
across every business function, streamlining
operations, enhancing decision-making, and
empowering our teams to turn innovation into
tangible results. This digital transformation is not
just about technology – it’s about people who
make progress possible.
A special word of appreciation goes to Jaroslav
Povšík, Chairman of the KOVO Trade Union, for
his constructive partnership and support. This
collaboration is vital to maintaining the agility and
responsiveness that today’s dynamic market demands.
We also extend our gratitude to our supplier
and dealer partners, and above all, to our customers
– the true ambassadors of the Škoda spirit.
Their trust, combined with the passion of everyone
who designs, builds, and delivers our cars, makes
our brand shine brighter than ever.
And speaking of shining – may the stars light up
your holiday season. I wish you joyful moments with
your loved ones and a New Year lled with energy,
inspiration, and new horizons to explore together.
Warm regards,
Klaus Zellmer
The Internal
Communications
Team
Wishes you
a Merry Christmas
Dear Škodians,
The anniversary
year celebrating
Škoda Auto's
th
anniversary is coming
to an end. We
would like to take
this opportunity to
thank you for your
loyalty, as well as for
your suggestions
and ideas, which
inspire us in creating
content specically
for you.
We wish you
a Christmas full
of joyful moments
with your family and
friends and
a successful start
to the new year
.
We look forward
to seeing you again
in the new year
with the issue
on January .
For Škoda Auto employees