Strana 1
43
2025
250
Škoda Auto Enters Saudi Arabian Market,
Strengthens Presence in the Middle East
Škoda Auto is advancing its internationalisation strategy by entering the fast-growing
Saudi Arabian market in partnership with SAMACO Motors, which has represented
other Volkswagen Group brands in the country for more than years.
The portfolio includes the Octavia hatchback and the Kushaq, Karoq and Kodiaq
SUVs. The Superb hatchback and Combi estate will follow soon. Looking ahead to
, Škoda will also introduce the Slavia compact saloon to meet strong demand in
the segment in the Saudi Arabian market. The rst two state-of-the-art retail sites will
open by the end of the year in Jeddah and Al Khobar, with a agship outlet in Riyadh
scheduled for .
The CMX Hackathon , held on - November at the Laurin & Klement Kampus in Mladá Boleslav, continued the successful
tradition of internal hackathons at Škoda Auto. The event yielded specic project proposals – a total of ideas focused on digitization,
process simplication, and improved collaboration. The selected solutions received the support of so-called “godfathers,” who will
oversee their implementation and actively help the teams overcome any obstacles.
Innovation, Collaboration, and Courage to Make a Change
you can take photos with your colleagues in
an AI Photo Booth, which we will bring you
in all Škoda Auto plants in cooperation with
KOVO Trade Union and our colleagues from the
SX team.
The photo booth will use articial intelligence
to transport you back in time. Would you like to
have a souvenir photo alongside founders Laurin
& Klement or next to one of the iconic models
of the last century? Or would you like to be
immortalized on a vintage poster? Don't hesitate
and come and have your picture taken too!
Smile for Years
of Škoda Auto
To celebrate years since the company was founded, employees in Mladá Boleslav, Vrchlabí,
and Kvasiny can enjoy desserts decorated with special chocolate coins. Each coin bears selected
historical logos, including early emblems with the inscription Laurin & Klement. The Internal
Communications team worked with the Social Services department and the company catering
provider GTH to prepare them.
Number of the Week
130
The booth
is currently
in Vrchlabí
(Krkonoše
corner) until
November,
open from
: a.m.
For Škoda Auto employees
A brief presentation of the winning projects can be found at Škoda Space.