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The British campaign “Electric, but Škoda” aims to break stereotypes
about electric car drivers and show that EVs aren’t just for tech geeks or
hipsters. In the ad, neighbors suspect a newly arrived family in a Škoda
electric car of being eco fanatics, but eventually realize they’re just ordinary
people. The campaign uses typical British humor to make electromobility
more relatable to the general public. According to Škoda UK, the goal is to
show that Škoda simply makes great cars – and some of them happen to be
electric.
▶ You can also find
the video on the
official YouTube
channel of Škoda UK.
Read the online version of the Škoda Weekly at www.skodatydenik.cz. Škoda Weekly editorial team: GKU – Internal Communications. E-mail: tydenik@skoda-auto.cz.
Škoda Weekly 28/2025
Škoda Vision O:
Future Glimpse of the Brand’s Estate
Segment
Škoda reveals rst details of the Vision O concept car due to premiere in Munich in early September. The study will give an outlook on the brand’s
future in the estate segment and is marking an evolution of the Modern Solid design language. At the same time, the Vision O is reecting Škoda’s
-year tradition and underlines the company’s commitment to sustainable innovation.
Tour de France
Under the Baton of Škoda Auto
500
Number of
the Week
Škoda Auto has celebrated a signicant milestone –
dealerships worldwide have now undergone rebranding in line
with the new corporate identity. The milestone showroom is the Polish
dealership Škoda Wątarski in the city of Włocławek, which has been
operating on the market for over years. Globally, approximately
% of the network has been modernized, with the full transformation
expected to be completed by the end of . The Indian market
has seen the most progress, with nearly % of dealerships already
rebranded.
Festival IQ Play
A playful exhibition where visitors can not only see but also try out
educational games and toys, sensory toys, Montessori tools, wooden
toys, logic games, building sets, and oversized versions of popular
games. The festival will entertain children of all ages as well as adults,
whether for a few minutes or several hours.
The festival is open daily from AM to PM to all visitors of
the Škoda Museum, included in the regular museum admission.
Children under receive discounted admission ( CZK). Children
under and two accompanying adults per school group have free
entry. The exhibition is open until August , .
Electromobility Without Prejudice
Tadej Pogačar has won the
th
edition of the Tour de France, where
he received the crystal trophy designed by the Škoda Design team,
commemorating the brand’s th anniversary. As the main partner,
Škoda Auto provided nearly electried vehicles, including the iconic
“red cars” for the race director. The carmaker is also the main partner of
the women’s race, Tour de France Femmes avec Zwift, for the fourth
consecutive year. The route spans , km and includes over ,
meters of elevation gain. For this race, Škoda will supply electried
vehicles, including an Enyaq model for race director Marion Rousse.