Strana 2
Personal water bottles
For , the system of dispensing bottles for
drinking regime through kiosks and cafeterias
of the company catering provider has been
launched again. Every core and agency
employee, employees of INIS, ŠKO-ENERGO,
EMERGE, and vocational school students are
entitled to 1 bottle per year free of charge.
Each employee receives the bottle at kiosks and
cafeterias of the company’s catering provider
upon presenting their MFA card.
In case of loss or damage, each employee can
purchase a bottle at their own expense.
Kč
In , Škoda Auto continued the global rebranding of its retail sites. More than
1,200 dealerships – representing 50% of the entire sales network – have already adopted
the new visual design and colour palette in line with the brand identity. India has led
the way, with almost all dealerships completing the transition, while in Europe the rebranding
is progressing across % of showrooms in Czechia, Italy, Poland, Slovakia, and Sweden.
This modernization of the sales network strengthens the brand’s visual identity and raises
customer experience standards across all markets.
The year also marked a major milestone – the jubilee 1,000th rebranded dealership.
This achievement was reached by PP AUTOCENTRUM s.r.o. in Hranice in Czech Republic,
symbolizing another important step in the ongoing transformation.
1,000
th
Number of
the week
rebranded dealership in 2025
▶ For more information, visit Škoda Space.
Next steps for Brand Group Core
The Brand Group Core (BGC) within the Volkswagen Group – the organizational
unit comprising the volume brands Volkswagen Passenger Cars, Škoda,
SEAT&CUPRA and Volkswagen Commercial Vehicles – is taking the next step in
its successful cooperation. From this January, an overarching steering model lays
the groundwork for an ecient and more competitive organization.
Key points:
• Newly-formed Brand Group Board of Management for the Brand Group
Core (BGC) to make cross-brand decisions going forward.
• Reorganization streamlines processes, decision-making paths and structures.
• In future, the Škoda, SEAT&CUPRA and Volkswagen Commercial Vehicles
Boards of Management will each retain four functional positions for steering
business: Chief Executive Ocer, Board Member for Finance, Board Member
for Human Resources and Board Member for Sales.
• Starting in January , the Production, Technical Development (TE) and
Procurement functions in the Brand Group Core will gradually be managed
across brands.
• Optimized processes reduce TE development expenses in the individual brands
– increased cross-brand development scopes will raise the eciency of BGC
total investments to a higher level in future.
• In Production alone, the reorganization unlocks cumulative savings potential
of one billion euros through 2030.
Josef Pálka Has Passed Away
On Saturday, January , Ing. Josef Pálka – long-time
chairman of the Automotoklub (AMK) Škoda and lifelong
employee of the Mladá Boleslav carmaker – passed away
suddenly at the age of . With his passing, we lose
an honest, modest, and a remarkable individual.
Josef Pálka joined the company (known back then as
AZNP – Automobilové závody, národní podnik) in
and retired after almost years as Coordinator of
Škoda Car Production.
The Škoda brand was close to his heart throughout his life.
His advanced age did not limit him in his work, quite
the contrary. He was now able to devote himself fully
to what he had previously done for AMK Škoda after
work. In addition to his daily duties at the Automotoklub
oce, he organized two major events each year with
a team of volunteers – the Škoda Tour (a week-long
international gathering of Škoda car enthusiasts) and
the Škoda Economy Run (a competition for the lowest
fuel consumption in Škoda cars). He left an indelible mark
on their history with his organizational virtuosity, personal
dedication, and human approach. He also worked for a local
charity. All of us who ever met him will remember him with
gratitude.
Read the online version of the Škoda Weekly at www.skodatydenik.cz. Person responsible for Škoda Weekly content: Jaroslav Kindl (GKU – Corporate Communications). E-mail: tydenik@skoda-auto.cz
Škoda Weekly 4/2026