GreenWeek 2025
The week-long programme of the fifth GreenWeek event, held under the motto ‘Circularity as a path to sustainability’, emphasised the importance of the circular economy as a key approach to the efficient use of resources and reducing environmental burden. It also showed that the circular economy, which drives innovation, is not just about companies, as it inspired employees to apply these principles in their own lives.
GreenFuture
GreenWeek 2025
Inspiration Around Circularity and Sustainability
The fifth annual GreenWeek event, organised by the PSU – Environmental and Work Protection team led by Hana Cejnarová, took place from 10 to 14 November. This year’s motto, Circularity as a Path to Sustainability, emphasised the importance of the circular economy as a key approach to effective use of resources and reducing environmental impact.
750
Over 750 people watched the streams, interviews and discussions online.
700
More than that number of Škoda employees attended the event at LKK, and almost half of them “pedalled” for a smoothie on the Fruit Bike.
Why circularity?
Unlike the traditional linear “make–use–dispose” model, the circular economy is based on re-using materials, extending product life and minimising waste. This concept is becoming a practical strategy for both businesses and individuals. GreenWeek has thus become a platform for sharing innovation in sustainable development, involving experts from Škoda Auto, the VW Group, academia and non-profit organisations.
GreenWeek was divided into five thematic blocks and offered a wide range of lectures, interviews, workshops and video features. It also included documentary films, special menus in all the company restaurants and practical tips on how to apply the circular economy principles in everyday life.
48
The number of employees and external guests who participated in lectures, interviews and a series of videos.
26
During GreenWeek, interested parties could watch 15 hours of live broadcasts or 11 video reports.
Programme for the week
Opening day was kicked off by Klaus Zellmer, CEO, who highlighted 130 years of innovation and development at Škoda Auto. Soňa Klepek Jonášová, founder and director of the Institute of Circular Economy, discussed the opportunities and challenges of the circular economy. There were also discussions on biophilic design, blue-green infrastructure and sustainable materials.
On Tuesday, experts from the Technical Development department introduced the topic of circular design based on the Vision O concept car and the European ZEvRA project. External guests presented on recycling magnets from electric car motors and Li-on batteries on an industrial scale, and representatives of the GreenRetail pillar provided up-to-date information on a more sustainable sales and service network.
The third day, dedicated to circular production, showed how production waste can be used as raw materials for closed-loop recycling projects. This highlighted the innovative use of 3-D printing and a project focused on recycling its waste. Our colleagues from VW Slovakia shared their circular-practice measures for aluminium and thinners.
On Thursday, GreenWeek moved to the Laurin & Klement Campus, where visitors were welcomed by the Enyaq ShowCar and GreenRetail model exhibition. The main topic was sorting as a gateway to recycling. A whole range of activities was prepared there: a re-use station, candle making, composting, quizzes, book and clothing swaps and 3-D printing technology demonstrations. Curiosity Fuel coffee and smoothies prepared by Fruit Bike supplied energy throughout the day.
The last day focused on biodiversity and a healthy landscape. The lectures covered nature conservation, the Living Soil project and biodiversity monitoring. The conclusion was a look back at the projects of the Krakonošovy zahrádky grant call.
In recent years, the idea of a circular economy has become increasingly important. We demonstrate the application of its principles and the integration of other sustainable materials in the Škoda Vision O concept. In line with the circular economy principles, recycled and recyclable materials play an important role inside the car, adding visual appeal and reducing its environmental footprint. GreenWeek is a great platform to highlight this approach at Škoda Auto – both in terms of what we do as a brand and what each person can do individually.
Klaus Zellmer
Škoda Auto CEO
GreenWeek 2025 showed that sustainability is more than a corporate goal – it’s something we can all practice daily. Through workshops on circular economy and minimalism, we explored how small actions like reusing materials and reducing waste make a big difference. At Škoda, circularity drives innovation in our factories, and GreenWeek inspires employees to bring these principles into their own lives, supporting our Next Level Strategy 2030.
Andreas Dick
Board Member for Production and Logistics